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Development of an online store "Interior Stroy"

Multi-brand online store "Interior Stroy" - one of the largest stores in Kyrgyzstan, specializing in the supply of construction, sanitary, furniture products, which is the official representative of brands such as Marka, Tevro, Goldman, Antika, and many others.

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ABOUT THE CUSTOMER:

Multi-brand online store "Interior Stroy" - one of the largest stores in Kyrgyzstan, specializing in the supply of construction, sanitary, furniture products, which is the official representative of brands such as Marka, Tevro, Goldman, Antika, and many others.
HUGE ASSISTANCE:
Over 50 000 positions of high-quality goods.
Activities carried out
The main requirement of the client in the implementation of the project was the creation of a convenient online store, consistent with the corporate identity and image of the company. Using typical approaches for the industry, it is important to balance the simplicity and convenience of the purchasing process with creative and individual performance.
Task
    • Creation of new sales channel for the whole range of goods.
    • Attraction of new clients and stable growth of sales.
    • Increased brand awareness and loyalty support.
    • Expansion of sales geography.
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Design concept

When developing the design of the project we proceeded from the standards of e-commerce projects for the sale of materials and goods of the construction industry.
We have created more than 15 layouts of unique pages of the site, a detailed structure of the site. We paid special attention to the product catalog, which was divided into ten large basic categories - furniture, accessories, heating, flooring, sanitary ware, bathroom accessories, bathroom accessories, entrance doors and kitchen, and further on by brands, characteristics, and other properties.
More than 40% of online store visitors come from mobile devices, so we necessarily implemented an adaptive layout that works equally well on all devices: smartphones, tablets, desktops.
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Development and integration

The project also included a connected CRM system for convenient collection of requests from the site and other sources, subsequent processing of clients, and increasing sales conversion rate.
As part of our work on the project we developed an integration layer with the customer's CRM system, including the exchange of data such as:
    • Customer information
    • List of selected products for the order
    • Orders
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Data upload

Catalog assortment: more than 50 000 goods. We have developed a module within the framework of the project that includes automatic loading of the entire catalog onto the site:
    • assortment of goods
    • pictures of goods
    • list of brands
    • list of categories
    • the list of price types
    • the prices
    • list of collections
    • list of promotions

    Considering the peculiarities of the customer in the absence of an accounting system, special attention was paid to the optimization of data loading time and data integrity.


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RESULT:

Completed in time, a modern B2C online sales tool for a large sanitary ware and furniture retail chain with a possibility of further functionality development and product scaling. The new design was highly praised by the company's existing partners and customers.
Personal Cabinet
For regular customers who are interested in fashion trends and follow store promotions, a subscription to company news, promotions, and seasonal discounts is implemented.
Customer care - the key to the success of the company, so we have implemented a personal account for customers with the following functions:
    • List of selected goods
    • Customer's data
    • Order history
    • Order statuses
    • Online payment
We are a Digital Agency

Technical support

After the development and launch of the project with the customer signed a contract for technical support, under which we provide the following services in 24×7 mode:
    • Anti-virus protection
    • Performance of daily backups
    • Regression and functional testing
    • Prompt recovery in case of need
    • Continuous monitoring of integration with CRM system,
    • Round-the-clock monitoring of server and site availability
    • Updating and optimizing the settings of the software and operating system on the server
    • Finalization of new functionality