Creative SAAS website

Site development for online cosmetics store GINA

The company is a partner of the official distributors of Korean cosmetics in Kyrgyzstan.
- Official partner
- Affordable price policy
- Online sales point

We are a Digital Agency

ABOUT THE CUSTOMER:

Objectives:
1. Creation of a new sales channel for the whole assortment of the cosmetics store
2. Expansion of sales geography
3. Attraction of new clients and stable growth of sales
4. Increase of brand awareness and support of customers loyalty
5. Implementation of the system.
    • Development of a personal account for individuals and legal entities.
    • Development of a personal account for individuals and legal entities.
    • Website optimization
    • SEO optimization
    • Technical support
    • Integrating the site with the customer's internal CRM system

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We are a Digital Agency

RESULT:

The customer's main requirement for the project was to create a convenient online store that was in line with the company's corporate identity and image.
As part of our work on the project we have developed an integration layer with the customer's accounting system, including the uploading of data such as:
    • list of brands
    • list of categories
    • list of price types
    • list of promotions
    • orders
    • prices

While using typical approaches for the industry, it was important to balance the simplicity and convenience of the purchasing process with creative and individual performance. When developing the design of the project we started with the standards of e-commerce projects for selling cosmetics. We drew page layouts, made a detailed structure of the site. Particular attention was paid to the product catalog, which was divided into two major sections – for men and women, and then by brand, category, and other properties. More than 40% of online store visitors come from mobile devices, so we necessarily implemented an adaptive layout, which works equally well on all devices: smartphones, tablets, computers. Assortment of the catalog: more than 5,000 items.