While using typical approaches for the industry, it was important to balance the simplicity and convenience of the purchasing process with creative and individual performance. When developing the design of the project we started with the standards of e-commerce projects for selling cosmetics. We drew page layouts, made a detailed structure of the site. Particular attention was paid to the product catalog, which was divided into two major sections – for men and women, and then by brand, category, and other properties. More than 40% of online store visitors come from mobile devices, so we necessarily implemented an adaptive layout, which works equally well on all devices: smartphones, tablets, computers. Assortment of the catalog: more than 5,000 items.